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Casino SEO Resources & Guides

Practical guides, glossaries and tools to help you understand casino link building and gambling SEO — whether you buy links from us or build knowledge first.

Glossary

Casino link building terms

Backlink

A link from another website to yours. Search engines treat relevant, authoritative backlinks as signals of trust.

Domain Rating (DR)

An Ahrefs metric estimating a domain’s backlink authority on a 0–100 scale.

Guest Post

An article published on a third-party site containing a contextual link to your site.

Niche Edit

Inserting your link into an existing, already-indexed article — also called a link insertion.

PBN

Private Blog Network — a controlled set of authoritative domains used to pass link equity on demand.

Anchor Text

The clickable words of a link. A natural anchor mix helps avoid over-optimisation.

Referring Domains

The number of unique websites linking to a page or site — often more important than raw link count.

Do-Follow

A link that passes authority to the destination, as opposed to a no-follow link.

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